“Is it the cost of one device or the fact you’re connecting many devices? We have to look,” says Kevin Petersen, AT&T’s SVP of wireless product marketing.I don’t know if these thoughts are code for “5G is expensive and we need to defray the cost,” whether these carriers just haven’t figured out pricing yet, or whether they don’t want to tip their hands early, but we’re getting down to the wire — especially for AT&T’s promised end-of-2018 launch.
And I do wonder how the death of net neutrality will embolden the carriers to do things that would have been unthinkable before. One of the reasons carriers argued for the end of net neutrality was to open up “innovative” business models, and it’s possible they’ll look at bundling their own services, or those of partners, with free or discounted 5G connectivity.

Lastly, I thought it was especially weird that Verizon wouldn’t talk about what kind of speeds we can expect from 5G, considering Verizon said months ago that its 5G Moto Mod would produce download speeds of up to 5Gbps, and AT&T recently told us we should see at least gigabit speeds. When I went back to look at Motorola’s 5G Mod website, I noticed a discrepancy: the fine print at the very bottom of the page says that we should expect peak download speeds of more like 300–500Mbps. That’s still fast, but it’s not really 5G. I pinged Verizon last night to ask about that, and I’ll let you know what I hear.Amon confirmed to The Verge that it’s where Qualcomm will launch its next flagship Snapdragon processor for 5G devices, and he also namedropped a separate “Snapdragon 1000” chip for always-connected ARM-powered PCs — a processor rumored to finally be powerful enough to challenge Intel’s Y and U-series CPUs in ultrathin laptops and 2-in-1s.

We won’t get details until Tuesday, but Maui is an important moment for Qualcomm. Apple seems to be getting stronger every year, while Intel is definitely not. Apple’s own processors are getting so fast, so quickly, that an iPad Pro could arguably beat a new Intel-powered MacBook in raw speed, and the rumors that the Mac will ditch Intel chips for Apple’s own ARM processors are starting to make an awful lot of sense.snapdragon

If true, Qualcomm will want to have a rival laptop chip, and that means showing it can actually provide enough performance to make Windows laptops and tablets worth buying. Amon agrees that wasn’t true of the disastrous Windows RT, and I’d argue it wasn’t true of the Snapdragon 850 laptop chip that Qualcomm released last year, either (read our Samsung Galaxy Book 2 review), but maybe this time will be different?

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Amon says the “Snapdragon 1000” will support more memory, which is a big deal all by itself — the Galaxy Book 2’s 4GB didn’t feel like enough for Windows.But Qualcomm’s president also hints that Maui won’t be all about CPU performance, because in his view, 5G connectivity makes it less important how much computing power you can fit in your pocket or shoulder bag, and because more and more key smartphone features (machine learning, image processing, graphics, etc.) are no longer primarily handled by the CPU. “Apple has achieved remarkable single-threaded CPU performance,” he says, “but ask yourself if the most important thing on a processor is the single-threaded CPU performance?”

There’s some truth to that, but the idea that 5G is suddenly going to turn your ARM-powered mobile chip into a supercomputer is quite a stretch — and it’s hype we’ve heard before. LTE was also supposed to provide low enough latency for on-demand processing, but splitting a processor load between a local device and a remote server has proven a pretty tough business so far. (The first generation of cloud gaming companies got absorbed by Sony instead of prospering on their own, and Sony’s service recently added an option to just
And it’s really not a great argument for a Windows laptop, where raw local performance is key. Plus, winning over Windows users will mean figuring out some lingering app compatibility issues. “Windows RT was a big disaster because you have no apps,” Amon recalls. That’s not quite the case anymore now that Windows on ARM supports “legacy” x86 apps to a degree, but he also believes that demand for those legacy apps is shrinking as more people use a phone as their primary computer. Amon argues that if what people want from a laptop is mobile apps on a larger screen, Qualcomm already has enough processing power.

Clearly there’s going to be a lot of hype to unpack in Maui, both in terms of what 5G can actually deliver — when, where, how much — and in terms of whether Qualcomm’s new processors will make the first wave of 5G devices feel like a huge upgrade instead of a beta test for people with money to burn. I fondly remember bragging about the blazing speeds I saw with my first 4G LTE dongle, but the early phones were a bit of a mess at launch.But there may just be enough new tech here to justify a bit of hype. I light up every time I imagine a wireless connection that could totally wipe the floor with the landline service I have at home. That’s the feeling that Qualcomm, Verizon, and AT&T are trying to foster. Now they just have to prove they can make it real.

Update, December 3rd: Verizon has now confirmed it will show a Samsung proof of concept device at the event, as well as demo its Moto Z3 with 5G Moto Mod. That means we’ll be seeing a 5G-enabled phone, not just a 5G mobile hotspot, in Maui this week.Microsoft loves bashing the iPad for its Surface commercials. It first started back in 2013 in the days of Windows 8 tablets, and revived its efforts a couple of years ago to focus on the iPad Pro. Even Macs haven’t escaped the attention of Microsoft’s quirky ads. While Apple is spreading heartwarming holiday charm this year and Microsoft’s official holiday ad focuses on inclusivity, a new Surface holiday ad allows Microsoft to more subtly bash the iPad.

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Microsoft’s new Surface commercial is a musical adaption of “Grandma Got Run Over by a Reindeer”:“Grandma, don’t run out and buy an iPad. It was fine when I was six, but now I’m 10. My dreams are a big so I need a real computer.”Microsoft, or well, a 10-year-old girl in the commercial, is obviously referring to Apple’s ongoing ads to position the iPad Pro as a computer and competitor to a laptop. Apple first started this by asking “what’s a computer?” for an iPad ad, and more recently tried to convince us that tablets are the future of computing. Defenders of laptops and advocates of tablets have been debating computers vs. tablets for eight years, during which time Apple has slowly evolved its iPad to include a keyboard (like a laptop) and a stylus (like a Surface).